Learn About Licenses

SU’s Licensing Agent

The Collegiate Licensing Company (CLC) is SU’s licensing representative/agent. CLC assists SU in processing licensing applications for all companies that wish to produce SU products that are sold at retail or for campus departments and student groups. Anyone wishing to obtain a license to use SU’s trademarks must apply through the CLC.


Types of Licenses

There are four types of licenses that can be attained through CLC:

Internal Campus Suppliers/Restricted: For internal suppliers.

  • Products sold to the institution for internal consumption only and cannot be resold by restricted licensees
  • Exempt from reporting royalties
  • $100 annual administrative fee
  • Advance fee waived

Local: For local companies and/or individuals.

  • Geographically confined to in-state or “local region” companies that intend to make products for resale
  • Can hold licenses for 1-5 schools from the local area
  • Short form application
  • $100 annual administrative fee
  • Report royalties quarterly; annual advance fees required
  • Ability to renew local agreements for multi-year terms based on performance and university approval

Standard: For production of emblematic merchandise to be sold by an individual or company at retail.

  • Allows a company to produce merchandise bearing the trademarks of unlimited collegiate institutions.
  • $1000 Non-refundable

One-Time: For specialty companies and items not usually licensed.

  • License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold by restricted licensees
  • Exempt from reporting royalties
  • $50 administrative fee through CLC
  • Advance fee waived