Since its founding in 1870, Syracuse University has built a national reputation for academic and athletic excellence. Apparel and other items bearing the marks of Syracuse University are in great demand because of the ever growing popularity of Syracuse University. The licensing program was developed to protect, promote and support Syracuse University. It also insures that the Syracuse University trademarks are used only on quality products printed with appropriate graphics so that the image conveyed protects the name, brand and reputation of the University.