Syracuse University is committed to the support of our students and student athletes. Please view our student athlete Name, Image, and Likeness (NIL) policy.
Student athletes who would like to engage the production of co-branded Syracuse University merchandise in order to monetize likeness and increase brand exposure are simply required to use a current licensee who also maintains the Name Image Likeness licensure, at a reduced co-branded royalty rate.
Examples of Syracuse University trademarks and references (list is not exhaustive) include: any federally registered trademarks, university provided player numbers, school colors (unless the third party is explicit in their branding using one of the school colors), Syracuse University branded merchandise, use of Syracuse University facilities bearing university reference, and anything that may infer and/or confuse consumers of a relationship between Syracuse University and third party as an official partnership. If you have any additional questions as it relates to use of marks within Name Image Likeness projects, please reach out to the NCAA compliance director.
Student Athletes who would like to engage direct deals with licensees are permitted to do so. Additionally, Syracuse University athletes may engage group licensing rights via The BrandR Group to opt-in to larger scale merchandising opportunities, including custom tee shirt, jersey, and other product opportunities. The partnership creates new opportunities for Syracuse University’s student-athletes to profit off their Name, Image and Likeness (NIL) using the school’s official trademarks and logos. Student athletes interested may reach out to The BrandR Group to learn more about the opportunities.
In some instances, such as EA Sports NCAA Football to launch Fall 2024, OneTeam partners and group licensing is required for student addition in the video game. More details on the OneTeam site and if any questions please reach out to the NCAA compliance director.
Please view the list of our retail merchandising licensees who are engaged in the Name Image and Likeness licensure below. If you have any questions about merchandise bearing University marks, please reach out to the NCAA compliance director: