Since its founding in 1870, Syracuse University has built a national reputation for academic and athletic excellence. Apparel and other items bearing the marks of Syracuse University are in great demand because of the ever-growing popularity of Syracuse University. The licensing program was developed to protect, promote, and support Syracuse University. It also ensures that Syracuse University trademarks are used only on quality products printed with appropriate graphics so that the image conveyed protects the name, brand, and reputation of the University.