Since its founding in 1870, Syracuse University has built a national reputation for academic and athletic excellence. Use of Syracuse University marks and references are in great demand because of the ever-growing popularity of the Syracuse University brand. The Office of Trademark Licensing was created to ensure the use of all Syracuse marks, trade dress, imagery, photos, filming and any other references are used in the most appropriate ways by commercial third party entities in order to protect the name, brand and reputation of the university.