University Department Orders
Promotional items and other products bearing the University’s name, logo, seal, mascot, slogans or other trademarks, whether for commercial (e.g., resold for fundraiser), promotional (e.g., given away), or internal use, may only be purchased from suppliers that have a valid trademark license agreement with the University (or its licensing agent). Purchases made with University fund from suppliers who are not officially licensed with the University may be considered an unallowable expense. The University’s Office of Trademark Licensing must approve all orders and artwork for products bearing any University marks. Once approved, no alternation may be made to the marks or artwork without the Office of Trademark Licensing’s prior written approval.
Internal use whereby the item(s) are not being resold, and the department’s official university lock-up is being utilized, would not require royalty, such as uniforms or promotional giveaways. Organizations who are purchasing items incorporating Syracuse University marks with intention of fundraising or for external purchases (parents, friends, etc.) will be required to pay licensing royalty on the retail item(s).
When purchasing promotional products to represent your department, choose relevant items that that will promote your department and have good visibility. For a list of approved licensees, visit the Approved Licensee page. For further assistance or questions regarding the process, please contact the Office of Trademark Licensing.
A few notes when ordering promotional products:
- Product color should be Syracuse orange, blue or grey when applicable, to best represent the Syracuse University brand
- Department, college, and school logos should be used to best represent the entity being promoted
- For questions related to branding your unit, please contact your campus communicator for assistance to assist. If you are not sure who your Campus Communicator is please contact the Division of Marketing and Communications at brand@syr.edu.
- Products should be relevant and useful for best visibility in the promotion of your area
- Design cannot use trademarks from other entities or derivatives of those marks
Apparel examples with official lock-ups and unit/organization/center ‘treat in text’ layouts:
Non-apparel examples:
Small space options without use of school or college marks must use Sherman font to identify unit, program or organizations:
Tablecloth standard for schools and colleges with official lock-up:
Tablecloth standard for units, departments, programs and organizations without an official lock-up:
Alternative, efficient, and versatile table cloth options:
