Syracuse University
Rachel Duffy
Director, Strategic Partnership & Licensing
Syracuse University Office of Trademark Licensing
Syracuse, NY 13244-5020
315.443.4534
trademarklicensing@syr.edu
Rachel Duffy has served as the Director of Strategic Partnership & Licensing for Syracuse University since August of 2018.
Rachel is responsible for the management and growth of the Trademark Licensing portfolio of the University. She is responsible for creating, developing and maintaining external relationships with licensees, retailers and consumers and oversees the day-to-day management of existing and new relationships to maximize revenue opportunities, branding opportunities and academic & career building opportunities for students. In addition to oversight of the licensing program, all third party use of university marks or references, film or photo requests are approved through the office.
In her short time at Syracuse University, Duffy has implemented several programs to further the visibility of the trademark licensing program. She has engaged in University policy implementation, enforcement efforts and strategic partnership agreements to continue the path for better brand visibility and financial impact.
Duffy serves as the University liaison to the Worker Rights Consortium (WRC), Fair Labor Association (FLA) on behalf of the University. Current appointments:
- Fair Labor Association Board of Directors
- Serves as Chair to the Manufacturing Committee of the FLA
- Fair Compensation Working Group for the FLA (complete)
- Former ICLA Board member affiliate of NACDA.
- Former WRC Board of Directors
- Climate, Energy, and Sustainability Research cohort via the Syracuse University Dynamic Sustainability Lab
Prior to Syracuse University, Duffy served as Director of Trademark Licensing at the University of Delaware and previously as Trademark Licensing Manager at Boise State University.
Duffy is a graduate of Boise State University with a B.A. in communications with an emphasis in public relations and interpersonal and organizational communications. Duffy is currently enrolled in the Whitman School of Management’s Masters of Supply Chain Management program.